Blog Archive

10/26/13

Presence and absence: editing Argos




In Nichola Ollis' odd little paintings of suburban gardens taken from Argos catalogues, the removal of the intended object of sale and the re-presentation of the productless image renders the painting as object. A transition has occurred from one market system to another. One visual system to another. The re-presentation unsees details of the original (the product image) and generates within that space an invented and wholly imaginary set of information that, although fabricated, is none the less essentially and always of the 'original'. This partial distortion of the unreality of the product image, returns the total image to the real, however the loss of the object image creates a void in the composition and it is this empty space itself which becomes the object of consideration, a presentation of the invisible. Making the invisible visible.The total image is therefore rendered into the surreal. This condition of surreality instigated by the unseeing of the product image behaves like a marker, making the product image more significant in its absence than in its presence.